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PRIVACY POLICY

This policy is valid from Nov 2022.

Privacy Policy - AL.TER

AL.TER, a legal entity governed by private law, takes your privacy seriously and ensures the security and data protection of all its customers, partners, suppliers and users of the www.altercustom.com domain site and any other site, store or application operated by the shopkeeper.

This Privacy Policy is intended to inform you about how we use and disclose information collected from your visits to our store and from messages we exchange with you.

This Privacy Policy applies only to information collected through the store.

BY ACCESSING THE STORE, SENDING COMMUNICATIONS OR PROVIDING ANY TYPE OF PERSONAL DATA, YOU DECLARE THAT YOU ARE AWARE OF THE TERMS SET FORTH HEREIN AND AGREE TO THE PRIVACY POLICY, WHICH DESCRIBES THE PURPOSES AND FORMS OF TREATMENT OF YOUR PERSONAL DATA THAT YOU MAKE AVAILABLE IN THE STORE.

This Privacy Policy provides an overview of our privacy practices and the choices you can make, as well as rights you can exercise in relation to Personal Data processed by us. If you have any questions about our use of Personal Data, please contact [email protected].

In addition, the Privacy Policy does not apply to any third-party applications, products, services, website or social media features that may be offered or accessed through the store. Accessing these links will cause you to leave our site and may result in third parties collecting or sharing information about you. We do not control, endorse or make any representations about third-party websites or their privacy practices, which may differ from ours. We recommend that you review the privacy policy of any website with which you interact before permitting the collection and use of your Personal Data.

If you send us Personal Data relating to other natural persons, you represent that you are competent to do so and that you have obtained the necessary consent to authorize the use of such information under the terms of this Privacy Policy.

Section 1 - Definitions

For the purposes of this Privacy Policy:

  1. “Personal Data": means any information that directly or indirectly identifies or may identify a natural person, such as name, CPF, date of birth, IP address, among others;
  2. “Sensitive Personal Data": means any information that reveals, in relation to a natural person, racial or ethnic origin, religious conviction, political opinion, membership of a trade union or religious, philosophical or political organization, data relating to health or sex life, genetic or biometric data;
  3. “Processing of Personal Data": means any operation performed on Personal Data, whether or not by automatic means, such as collection, recording, organization, structuring, storage, adaptation or alteration, retrieval, consultation, use, disclosure by transmission, dissemination or, alternatively, making available, harmonization or combination, restriction, erasure or destruction. The Processing of Personal Data is also considered to be any other operation provided for under the terms of the applicable legislation;
  4. “Data Protection Laws“: means all legal provisions regulating the Processing of Personal Data, including, but not limited to, Law No. 13,709/18, the General Personal Data Protection Law (”LGPD").

Section 2 - Use of Personal Data

We collect and use Personal Data to manage your relationship with us and better serve you when you are purchasing products and/or services in-store, personalizing and improving your experience. Examples of how we use data include:

  1. To make it possible for you to purchase products and/or services in-store;
  2. To confirm or correct the information we have about you;
  3. To send you information that we believe may be of interest to you;
  4. To personalize your experience of using the store;
  5. To contact you at a telephone number and/or e-mail address you have provided. We may contact you in person, by voice message, through automatic dialing equipment, by text messages (SMS), by e-mail, or by any other means of communication that your device is capable of receiving, in accordance with the law and for reasonable commercial purposes.

In addition, the Personal Data provided may also be used in the manner we deem necessary or appropriate: (a) under Data Protection Laws; (b) to meet the requirements of legal process; (c) to comply with a court order, regulatory decision or decision of competent authorities, including authorities outside your country of residence; (d) to enforce our Terms and Conditions of Use; (e) to protect our operations; (f) to protect the rights, privacy or safety of us, you or others; (g) to detect and prevent fraud; (h) to enable us to use available remedies or limit damages that we may suffer; and (i) in other ways permitted by law.

Section 3 - Non-provision of Personal Data

There is no obligation to share the Personal Data we request. However, if you choose not to share it, in some cases we will not be able to provide you with full access to the store, some specialized features or be able to provide the necessary assistance or enable the delivery of the product or provide the service contracted by you.

Section 4 - Data collected

The general public will be able to browse the store without the need to register or submit any Personal Data. However, some of the store's features may require you to register and submit Personal Data, such as completing the purchase/contracting the service and/or enabling us to deliver the product/provide the service.

When contacting the store, we may collect:

Contact data: first name, last name, telephone number, address, city, state and e-mail address;

Submitted information: information you send via the form (questions, complaints, suggestions, criticisms, compliments, etc.).

In general store browsing, we may collect:

  1. Location data: geolocation data when you access the store;
  2. Preferences: information about your preferences and interests in relation to products/services (when you tell us what they are or when we infer them from what we know about you);
  3. Store browsing data: information about your visits and activities, including the content (and any advertisements) you view and interact with, information about the browser and device you are using, your IP address, your location, the address of the website from which you arrived. Some of this information is collected using our Automatic Data Collection Tools, which include cookies, web beacons and embedded web links. To find out more, read how we use Automatic Data Collection Tools in section 7 below;
  4. Anonymous or aggregated data: anonymous responses to surveys or anonymous and aggregated information about how the store is used. During our operations, in certain cases, we apply a de-identification or pseudonymization process to your data so that it is reasonably unlikely to identify you through the use of this data with available technology;
  5. Other information we may collect: information that does not specifically reveal your identity or is not directly related to an individual, such as browser and device information; Store usage data; and information collected through cookies, pixel tags and other technologies.

We do not collect Sensitive Personal Data.

Section 5 - Sharing Personal Data with third parties

We may share your Personal Data:

  1. With the partner company(ies) you select or choose to submit your data, inquiries, questions, etc., as well as with service providers or partners to manage or support certain aspects of our business operations on our behalf. These service providers or partners may be located in the United States, Argentina, Brazil or other global locations, including servers for homologation and production, and providers of hosting and data storage services, fraud management, customer support, sales on our behalf, order fulfillment, content personalization, advertising and marketing activities (including digital and personalized advertising) and IT services, for example;
  2. With third parties for the purpose of helping us manage the store;
  3. With third parties in the event of any reorganization, merger, sale, joint venture, assignment, transfer or conveyance of all or part of our business, assets or capital (including those relating to bankruptcy or similar proceedings).

Section 6 - International data transfers

Personal Data and information of other kinds collected by us may be transferred to or accessed by entities belonging to the corporate group of the partner companies worldwide in accordance with this Privacy Policy.

Section 7 - Automatic Collection of Personal Data

When you visit the store, it may store or retrieve information from your browser, mainly in the form of cookies, which are text files containing small amounts of information. This information can be about you, your preferences or your device and is mainly used to make the store work as you expect. The information does not usually identify you directly, but it can offer you a more personalized internet experience.

In accordance with this Privacy Policy, we and our third-party service providers, upon your consent, may collect your Personal Data in a variety of ways, including, but not limited to:

  1. Through the browser or device: some information is collected by most browsers or automatically through internet access devices, such as the type of computer, screen resolution, name and version of the operating system, model and manufacturer of the device, language, type and version of the internet browser you are using. We may use this information to ensure that the store functions properly.
  2. Use of cookies: information about your use of the store may be collected by third parties using cookies. Cookies are pieces of information stored directly on the computer you are using. Cookies allow the collection of information such as browser type, time spent in the store, pages visited, language preferences, and other anonymous traffic data. We and our service providers use information for security protection, to facilitate navigation, display information more efficiently, and personalize your experience when using the store, as well as for online tracking. We also collect statistical information about the use of the store to continually improve our design and functionality, to understand how the store is used and to help you resolve issues relating to the store.
  3. If you do not want your information to be collected via cookies, there is a simple procedure in most browsers that allows cookies to be automatically rejected, or gives you the option of accepting or rejecting the transfer of a specific cookie (or cookies) from a specific website to your computer. However, this may cause inconvenience when using the store.
  4. The settings you choose may affect your browsing experience and the functioning that requires the use of cookies. In this regard, we disclaim any liability for the consequences resulting from the limited operation of the store caused by the deactivation of cookies on your device (inability to set or read a cookie).
  5. Use of pixel tags and other similar technologies: pixel tags (also known as Web beacons and invisible GIFs) may be used to track store user actions (including email recipients), measure the success of our marketing campaigns and collect statistical data on store usage and response rates, and for other unspecified purposes. We may contract behavioral advertising companies to obtain reports on the store's advertisements across the internet. To do this, these companies use cookies, pixel tags and other technologies to collect information about your use, or the use of other users, of our store and third-party websites.We are not responsible for pixel tags, cookies and other similar technologies used by third parties.

Section 8 - Categories of cookies

The cookies used in our store comply with legal requirements and fall into the following categories:

  1. Strictly necessary: these cookies allow you to browse the site and enjoy essential features safely. An example is security cookies, which authenticate users, protect their data and prevent the creation of fraudulent logins.
  2. Performance: cookies in this category collect information in encrypted and anonymous form relating to our online store, such as the number of visitors to a specific page, the origin of visits to the site and which pages the user has accessed. All data collected is used only for possible improvements to the site and to measure the effectiveness of our communication.
  3. Functionality: these cookies are used to remember user preference settings in order to improve your visit to our site, such as settings applied to the site layout or your responses to promotion pop-ups and registrations - so you don't have to ask over and over again.
  4. Advertising: we use cookies in order to create targeted campaigns and deliver advertisements according to your consumption profile in our online store.

Section 9 - User Rights

You may, at any time, request: (i) confirmation that your Personal Data is being processed; (ii) access to your Personal Data; (iii) corrections to incomplete, inaccurate or outdated data; (iv) anonymization, blocking or deletion of data that is unnecessary, excessive or processed in breach of the provisions of the law; (v) portability of Personal Data to another service provider, provided that this does not affect our industrial and commercial secrets; (vi) deletion of Personal Data processed with your consent, to the extent permitted by law; (vii) information on the entities to which your Personal Data has been shared; (viii) information on the possibility of not providing consent and on the consequences of refusing to do so; and (ix) revocation of consent. Your requests will be treated with special care so that we can ensure the effectiveness of your rights. You may be asked to prove your identity in order to ensure that Personal Data is only shared with its owner.

You should be aware that in certain cases (e.g. due to legal requirements) your request may not be fulfilled immediately, and we may not be able to fulfill your request due to compliance with legal obligations.

Section 10 - Security of Personal Data

We strive to adopt the appropriate technical and organizational measures provided for by Data Protection Laws to protect Personal Data in our organization. Unfortunately, no data transmission or storage system can be guaranteed to be 100% secure. If you have reason to believe that your interaction with us is no longer secure (for example, if you believe that the security of any of your accounts has been compromised), please notify us immediately.

Section 11 - Hypertext links to other websites and social networks

The Store may, from time to time, contain hypertext links that will redirect you to websites of our partners' networks, advertisers, suppliers, etc. If you click on one of these links to any of these sites, please remember that each site has its own privacy practices and that we are not responsible for these policies. Please consult these policies before submitting any Personal Data to these sites.

We are not responsible for the collection, use and disclosure policies and practices (including data protection practices) of other organizations, such as Facebook, Apple, Google, Microsoft, or any other software developer or application provider, social media store, operating system, wireless internet service provider or device manufacturer, including any Personal Data you disclose to other organizations through the applications, in connection with such applications, or posted on our social media pages. We recommend that you find out about the privacy policy of each website you visit or service provider you use.

Section 12 - Updates to this Privacy Policy

If we modify our Privacy Policy, we will post the new text in the store, with the updated revision date. We may change this Privacy Policy at any time. If there is a significant change to the terms of this Privacy Policy, we may inform you via the contact information we have in our database or by notifying you in our store.

We remind you that we are committed to not processing your Personal Data in a way that is incompatible with the purposes described above, unless otherwise required by law or court order.

Your use of the store after the changes means that you have accepted the revised Privacy Policies. If, after reading the revised version, you do not agree with its terms, please terminate access to the store.

Section 13 - Data Controller

If you wish to exercise any of the rights provided for, including withdrawing your consent, in this Privacy Policy and/or in the Data Protection Laws, or to resolve any queries relating to the Processing of your Personal Data, please contact us at [email protected].